Will Not Be Simple

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Magnetic encephalography . Due to changes in neural activity, it is able to detect the tiny magnetic fields of the brain. Skin analysis . In an indirect way, it gets to know the response of the brain through measurements of the level of sweating. Voice tones . Referring to an analysis through the vibration made by the vocal cords. Implicit associations test . Given the different commercial stimuli that are launched, it is able to measure.

The response time to them. Movement analysis . Through the use of accelerometers in different areas of the body, he manages to measure the physical reaction to these stimuli. Heart rhythm . It comes to measure the changes in the heart rate that are moible number data produced by the effort of the individual. Breathing rhythm . Changes in breathing patterns produced by surprises, emotions... are measured and analyzed. Functional magnetic resonance.



With it, it is possible to further study brain reactions, which are measured through the level of blood oxygenation when the consumer is exposed to impulses linked to the purchase decision. MRI . It is capable of measuring and analyzing the changes of state of hydrogen molecules in the brain. successful campaigns sensory marketingIt has made it possible to combine psychology with business, which has garnered great success from campaigns.