An example of this would be Traffic Top funnel level Product XY The campaign goal the strategy and the product in question can be classified using the name of the measure. 3. Split testing A split test is used to test advertisements or target groups against each other for a certain period of time. The test is a good way to find out in the early stages which ad delivers better results. However the test is not mandatory. 4. Budget At the campaign level you can also choose a budget.
Facebook spends this budget on all ad groups listed under the campaign. The downside is that you cant control how much money each ad group gets. Instead of a campaign budget you can Phone Number List currently set a daily or running time budget at the ad group level. When it comes to the daily and term budget it should also be noted that the sum can only be clearly defined using the daily budget. The runtime budget is also not necessarily evenly distributed across the ads as Facebook controls the distribution. 5. New target group the ad group level.
These must also first be given a name. Here it makes sense to name the group of people to which the ad group refers Product XY Berlin 80km Interested YZ The product can be mentioned again so that the ad group can be immediately assigned to the correct campaign. The target people can now be defined geographically and based on their interests. The rule is that a general interest is first selected which can be linked to various OR information within the first block. This interest base can then be specified using limit target group by selecting AND connections. Targeting Hire Facebook Ads Manager.