Your contacts so you can easily

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Information when a website visitor lands on a page. For HubSpot to auto-populate this field, it requires someone to fill out a form on a page. “First Conversion” then records information about the first form or meeting link a contact completes. If you have a website built in HubSpot, this field will take the page name and connect it to the form name. You will enter that information in the following specific format: Page Name: Form Name For example, if your page is called "Contact Us" and your form is called "Main Contact Form," the field would record the following.

Contact: Main contact form Why is the first conversion useful? It gives you data that you can use to trigger workflows using “It is exactly” or “Contains”. It allows you to audit how your leads are converting for the first time. It's useful data if you're building a custom attribution system. If you philippines photo editor need to create a list of people whose first conversion was on one of your forms, you can use the "First Conversion" contact property on a list. It helps you identify which content asset a website visitor converted into and whether that asset converts other contacts.



The property will have as many variables as there are combinations of landing pages and forms you have. Because the first conversion uses the page and the form, we suggest having as few different forms as possible.  This ensures that you have consistent data for group your lead types and any changes are easily implemented across multiple pages. With the “First Conversion” property you can see the first form submitted by any contact and use it to further segment your leads. HubSpot's CRM provides actionable conversion insights automatically.