How to conduct a preliminary audit.

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Additionally, understanding the metrics your clients care about most will help improve your audits and any resulting strategies.

4. How far back should the audit go?
You might want to focus on content that was published a year ago, or you might want to look as far back in time as possible, but what do your customers want? How much budget are they willing to allocate to this project? These are basic questions you can ask before undertaking any audit work.


Please remember that this review is for content purposes only. While ecuador whatsapp data SEO teams can add their own columns to a spreadsheet so that all information is in one place, you won’t necessarily be looking at metrics like backlinks, page speed, or rankings.

1. Export all URL lists.
Spreadsheet screenshot
No matter which tool you prefer, you can find content published within a pre-agreed time frame.

2. Assign a function to each URL
Spreadsheet screenshot
This can be any function within the marketing sales funnel and will give you an idea of ​​where to connect with other departments regarding content improvements.

For example, a page targeting people in the exposure stage of the funnel that already has high-quality and engaging content, but isn’t performing well, could benefit from optimization from an SEO team. Instead, you can contact your CRO team to get a page targeted at the conversion stage.

3. Set goals and call to action.
Spreadsheet screenshot