Cashing in and refunding returns

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The last decade has accelerated with the Covid-19 pandemic with many more users joining the Internet for the first time: 47% of Internet users in Bulgaria shop online in 2021. We expect this trend to continue, as experienced consumers see the benefits of online sales and expect a seamless experience, including a combination of online and offline shopping interactions. International context & the impact.

The Bulgarian e-Commerce sector. The ongoing war in Ukraine is undoubtedly having an impact on markets across Europe including Bulgarian market as well. This affects the whole economy, including e-commerce: rising prices  of electricity, oil, gas, rising inflation. There is Job Function Email List uncertainty about tomorrow. Consumers are more careful in their spending and there is already less demand for certain product groups.



Forecast for 2023 & the impact of the economic context on the Bulgarian e-Commerce market Economic expansion is expected to slow down in 2023. Price increases and higher borrowing costs are set to weigh on household consumption. With inflation gradually slowing down, GDP growth is projected to accelerate from 1.1% in 2023. Against the background of these macroeconomic forecasts, the forecasts for the development.