1000+ Best Email Marketing Statistics
Significant shifts in the digital landscape have meant that the email marketing industry has undergone several changes. Here's what that means in 2023: 306 billion emails are received and sent every day , so if you're not already using email marketing for your brand - you should! 1 The average email user has more than one email account. 2 In fact, technology companies encourage consumers to have up to four email accounts. During the 2020 pandemic, the total number of emails sent increased by 7% .
3 Apple has the highest share of emailPhone Number List clients at 57.97% of users, knocking Gmail out of first place in 2022. 4 99% of email users check their inboxes every day, and some users log in up to 20 times a day. 5 58% of email users check The email marketing sector will reach $12.4 billion in size in 2022, with further growth projected at $59.8 billion by 2032 . 13Self-managed email marketing campaigns cost between $9 and $1,000 per month. 14 82% of marketers spend up to 20% of their budget on email marketing. 14 37% of brands will increase their email marketing budget in 2022, which can be largely attributed to high ROI and impressive conversion statistics.
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4 According to respondents, Salesforce Marketing Cloud is the most preferred email service provider (ESP) in 2021, with MailChimp a distant second. 1 A professional email service provider costs between $300 and $5,000 for low and mid-tier plans, while higher-tier services can cost over $5,000.14 Email marketing generates a return of $36 per dollar spent , which is much higher than other advertising platforms. In some industries, the ROI on email marketing can be as high as $44 per $1 . 4 Retail, e-commerce, and consumer products saw the highest ROI on email marketing.
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