A unique selling point should primarily communicate the value of the product
Do you remember the struggle with the first adverts you made for your Google Ads campaign? Maybe you don’t because you are just starting with Google Ads. Likewise, many business owners also don’t know where to begin. For many, their first foray into the world of digital advertising is not easy. It usually involves not-so-successful Pay-Per-Click (PPC) campaigns. This should definitely not be the case for you, as you can avoid many common mistakes. How? By starting with this Ad Copy Guide, of course! Ad Copy:The 3 Different Focal Points Googling is all about getting results on your screen. The paid Email List ads are those that appear at the top of your screen. They are premium, after all. The block of text in these ads is the Ad Copy. An example of GoogleAds Ad Copy An example of Google Ads Ad Copy Many professional PPC campaign managers often advise their clients to write 3 versions of the copy. These 3 test versions should be written with specific purposes and/or targets in mind. 1. Unique Selling Point (USP) The first test advert’s copy should be focused on convincing your audience about this: Why should they choose your product or service over a competitor’s.
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You have to let your potential customer know “what’s in it for them”. your business provides. A USP should also let the customer know what they will gain from choosing you as their provider. 2. Pain Point Your second test advert should focus on your audiences’ Pain-Point. A Pain-Point simply means the specific problem that prospective customers of your product or services are experiencing. By knowing a customer’s Pain-Point you are acknowledging their problem. Accordingly, you are able to package your product or service as the solution. Broadly speaking, Pain-Points can be grouped into four categories: Financial Pain-Points Productivity Pain-Points Process Pain-Points Support Pain Points Framing Pain-Points like this can help you position your product or service as the solution to the customer’s problems.
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