SOLOMO: Right place at the right time
The term SOLOMO is a gathering of the initials: Social + Location + Mobile. It brings the possibilities to be explored by these three variables. Some of them are: Adding your business location on Google or Instagram; Invite people to check in on their social media. Some businesses use this tactic to provide free wifi connection after check-ins; Invite people to tag your business on social when they are at certain locations; Add a QR code sticker to ask visitors for a review on Google or Tripadvisor; Create beautiful environments for photos with your logo or any other branding icons.This can be a personalized table, plate, glass, or even scenarios for photos, so when people take a picture and post it, their network will see where it was; The main goal here is to be creative and make your brand stand out while people experience your product or service. SOLOMOWhatsapp Numbertactics can be cheap and simple but there is a high chance of getting good results with it. 5. Location Based Marketing (LBM) You probably know or at least have heard about ABM – Account-Based Marketing. We have already talked about it in our blog and you can take a deeper look at it here. When it comes to LBM, however, the strategy is to work with personalization according to the location of a person/business.
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A good example of it is when you are at the airport and you get a notification regarding your flight or when you receive an email about an event happening in your city. There are many ways to take advantage of this, especially if your company runs an app. Having a person’s location means you are able to set specific types of communication, like sending an invite to visit a store when they are close to it, or map your competitors and send personalized communications when your clients are at one of your stores. There are even cheaper ways to use this strategy. If you have a contacts base with phone codes, you can segment into regions and send different offers to specific locations. Another way of applying an LBM strategy is running a survey with your audience to know where they are and enrich your contact base with this information, creating new possibilities of segmentation and personalization.
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